What is CPQ?

CPQ = Configure, Price, Quote

C: Configuring, or putting together, the final product or service in the exact size required.

P: Linking a price to the product or service. The price changes when different options are chosen. A unique code, such as a product number, can also be linked to the product or service.

Q: Creating quotes quickly and accurately, as part of a fully automated production process.

CPQ software lets sales staff offer complex, configurable products, online (for example, in a web shop) or offline. Some examples: jewellery that customers put together to their own taste; furniture where the online shopper chooses the size, colour and fabric; building products and machine parts, such as window frames and cylinders.

Besides showing your product realistically in 2D or 3D, a CPQ solution also links a price to the product or service. With every choice the customer makes, such as a different colour, composition, fabric or material, the price of the configured product changes at the same time.

CPQ also helps you prepare quotes quickly and accurately, which saves the sales department a lot of time and effort. Finally, CPQ is used to control the production process automatically, including manufacturing drawings and bills of materials.